PlayUp is an Australian sports betting site. The focus on sports leans heavily onto horse racing. This is followed up by all major sports. The Australian firm intends to try and expand into the growing US sports betting market. As more states continue to legalize online sports betting there will soon be a huge market of customers in the United States. So far, the Australian company has had an aggressive strategy that has seen them grow across Australia, New Zealand, and India.
Using a merger and acquisition strategy, PlayUP acquired five betting companies in Australia and merged them under the PlayUp brand to spearhead their growth. PlayUp already has access to states where online sports betting is legal. As a result, it is safe to say that they might begin with an aggressive strategy to gain market share.
Australian vs US Betting Markets
The US market will prove different to the Australian market where gambling is a lot more common. There are many publicans that have a sportsbook located on-premises. The sports betting culture that is already present in Australia may not be as strong in the United States.
However, there are plenty of statistics available to show that Americans do bet on major sporting events such as the Superbowl, NBA Finals and more. These have been the driving force for the majority of investments surrounding gambling in the US.